You can use it in an entry-level way, to get the wheels moving around a thought or strategy. In this case, you are the product, and your SWOT diagram can help you distinguish your talents, abilities, and opportunities from the rest of the market.Īnother appealing part of a SWOT analysis is its flexibility.
In a personal context, you might put together a SWOT matrix to plan your next career move or to prepare for an interview. A thorough SWOT diagram can help map the way. Then, you can put your organizational strategies in motion based on the comparative analysis-whether your business is about to launch a product or your non-profit is planning a fundraiser.
At the same time, you can (and should) perform a SWOT analysis of your key competitors, evaluating where you stand compared to them. In a business context, it can give real insight into what sets your company apart because you examine factors inside and outside of your organization. Part of the beauty of a SWOT diagram is breadth.
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